My question is, When should a writer approach licensing agents?1. When the writer has a fan base for his were-tigers. Until then, licensing agents are laughing up their sleeves at you. So is everyone else.
Last month I got a small deal from a big house for a fantasy novel about were-tigers. I think that trying to push this as a line of plush toys and baseball caps isn't a terrible idea. At least will cost nothing (to make the approach) and might spark some cross-promotional possibilities. What do I do?
2. When the writer has sole merchandising rights, as iterated in his contract. Don't try to sell rights that belong to your publisher.